Transaction Scale Profit talks about the importance of big transactions which result because of big relationships.
Trasnsaction
Value Chain Position Profit :If one observes the user experience from the product / service and traces back the value added by each player in the making of the product , it is clear that there is generally a lumpy distribution of profit at one place, an enormous concentration of profit and power at a few points. These are called control points in the value chain . Whenever one analyzes a business , it is important to note the pre existing control points, radical shifts that have happened among control points and future shifts in control points , so that one can clearly see the profit potential.
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